– Domain Optimization Score: Evaluated Nike’s domain optimization score using the Serpstat Tool.
– Error and Suggestion Analysis: Identified critical errors and procured actionable suggestions for improvements through Serpstat Tool.
– Organic Keyword Research: Explored the organic keywords that are driving traffic to Nike’s website.
– PPC Keyword Analysis: Assessed the keywords Nike is targeting in their pay-per-click campaigns.
– Competitive Analysis: Examined competitors that rank for similar organic search terms as Nike.
– Missing Keyword Identification: Detected valuable keywords Nike isn’t currently ranking for but could potentially target.
– On-Page Optimization Suggestions: Provided recommendations for enhancing meta descriptions, and header tags (<h1>, <h2>, <h3>).
– Blog Ideas: Presented five unique blog topic ideas leveraging target keywords to boost organic traffic.
