– Objectives and Marketing Goals: Defined clear objectives and mapped out marketing goals tailored for Booking.com.
– Current Marketing Strategy Analysis: Evaluated Booking.com’s prevailing strategies across:
PPC (Pay-per-click)
Content Marketing
Social Media
– Loyalty Programs: Assessed the effectiveness and reach of Booking.com’s existing loyalty initiatives.
– Recommendations Provision: Offered insights and actionable steps to enhance CRM strategies and customer engagement.
– CRM Tools Recommendation: Specifically recommended the integration of HubSpot, highlighting its features and advantages for Booking.com.
– Email Marketing Example: Demonstrated the practical application of email marketing within HubSpot to further illuminate its utility.
