– Social Media Audit: Conducted a comprehensive audit of Aritzia’s existing social media presence, channels, and engagement.
– Observation Conclusion: Summarized key findings and insights drawn from the social media audit to inform strategic decisions.
– Competitive Analysis: Audited Aritzia’s competitors’ social media platforms and benchmarked their activities against Aritzia’s presence.
SWOT Analysis: Identified Strengths, Weaknesses, Opportunities, and Threats specific to Aritzia’s social media positioning.
– Target Persona Creation: Designed a detailed target persona representing Aritzia’s core audience on social media.
– Social Media Strategy Development: Formulated a strategy focused on growing brand awareness and boosting sales through tailored content and engagement tactics.
– Content Examples: Provided examples of potential social media posts, both organic and paid, that resonate with the target audience and reflect the brand’s voice.
– Content Plan: Crafted a systematic content plan to ensure consistent posting, engagement, and monitoring across platforms.
– Budget & Resource Allocation: Outlined a clear distribution of budget and resources for different social media activities, ensuring optimized returns on investment.
