digital marketer

Hello, I’m ELENA Let's create something great together!

About Me

Marketing Coordinator
Improve Canada, Toronto, ON, Canada
Jan 2022 - Current

- Boosted Instagram reach by 10,025 accounts and impressions by 26,331 (+1,019%), profile visits by 3,700 (+575%), and engagements by 277 (+2,030%) organically in a single month, using Hootsuite and Google Analytics for performance tracking.
- Elevated email open rates by 15% through A/B testing, enhancing campaign effectiveness.
- Developed SEO-optimized content for website, blog, and social media boosting website traffic by 25%.
- Coordinated 400+ showroom business units to create, organize, and advertise events, resulting in the successful execution of 5 major events with an average attendance of 500 guests each within 4 months.
- Created both digital and traditional promotional materials for events and campaigns, utilizing Canva, enhancing brand awareness and consistency.

Business Operations Manager/Marketing Coordinator
Helios' Beauty Salon, Moscow, Russia
2019-2021

- Developed social media strategies that resulted in the acquisition of 120 new customers within two months, increasing monthly revenue by 30%.
- Managed marketing content across digital platforms, enhancing brand visibility and customer engagement by 35%, utilizing WordPress and HubSpot.
- Conducted comprehensive market research to inform targeted digital campaigns, and executed over 20 promotional events.
- Monitored and analyzed KPIs, utilizing marketing analytics tools such as Google Analytics and HubSpot, and measured campaign success, resulting in a 40% increase in website traffic and a 25% boost in lead generation.

Technical Skills
Advanced proficiency in Social Media platforms, Facebook Ads, WordPress, HubSpot, Hootsuite, Semrush, Moz, Adobe Illustrator, Photoshop, Canva, MailChimp, Google Ads, Google Analytics, SalesForce, E-Commerce analytics, Shopify, Omnisend, and MS Office 360

Key Qualifications
Market research expertise, including ICPs development and target audiences, competitor research for business growth.

Proficient in social media strategies, content calendars, and managing full-funnel campaigns.

Managing in-person marketing events, exceeding sales targets, and delivering effective customer service.

Expertise in developing SEO-optimized content for websites, blogs, social media, and email newsletters.

Collaborative team player with initiative, strong communication, and relationship-building skills.

Exceptional organizational and analytical skills, managing tasks, and making data-driven decisions.

Post-Graduate Certificate in Public Relations
York University, Toronto, Canada
2023
Post-Graduate Certificate in Digital and Content Marketing
York University, Toronto, Canada
2022
BA In International Business -
Financial University under the Government of the Russian Federation, Moscow, Russia
2014-2018
International English Program
Open Heart Language Academy, Miami, USA
2016
General English Course
College of International Education, Oxford, England
2012

Semrush SEO Toolkit Course - Semrush Academy 2023
Hubspot Marketing Software - Hubspot 2022
Digital Advertising - Hubspot 2022
Inbound Marketing - Hubspot 2022
Social Media Certification - Hootsuite 2022
Google Ads Search - Google 2022

Born under the expansive Russian skies and enriched by my Vietnamese heritage, I bring a global perspective to everything I do. My professional journey began in Moscow, where I earned a Bachelor’s degree in International Business and discovered my passion for marketing while running my own business. Realizing the transformative power of great marketing, I pursued further expertise in Canada, completing Post-Graduate Certificates in Digital & Content Marketing and Public Relations at York University.

As a Digital Marketing Specialist with 4+ years of experience, I’ve driven impactful results, such as organically increasing Instagram impressions by 1,000% in one month and boosting website traffic by 25% through SEO strategies. Whether crafting compelling content, optimizing paid media campaigns, or analyzing customer data, I thrive on connecting brands with their audiences in innovative and meaningful ways.

Beyond the screen, I’m a curious traveler, inspired by the 20+ countries I’ve explored. Cooking is my creative outlet, where I reimagine global flavors – an approach that mirrors my professional ethos: blending diverse ideas, testing new strategies, and creating something exceptional.

Marketing isn’t just my career – it’s my passion. I’m continually exploring new ways to connect brands with their audiences, staying ahead of trends in the ever-evolving digital landscape. Let’s create something amazing together.